Power Dynamics Rule the Future of TV Anywhere
TV anywhere is one of the latest technophile buzz words. It says that you will be able to access premium content anywhere anytime, even live programming delivered real time. The media love to root for the demise of the powerful. …
3 Steps to Help Public Affairs Pros Build Influence in their Companies
Recently, the Public Affairs Council in Washington conducted its annual Grassroots Conference where public affairs professionals from some of the largest companies and trade associations in America gathered
Eight Percent of 2013 is Already Over! It’s Time to Use Leadership to Include your Team in Setting 2013 Business Goals
Don’t look now, but by the end of January, over 8% of the year is already over! If like most business leaders, your world largely revolves around the calendar
Online Video: the Buy or Build Conundrum Made Easy
Online video platforms do not come cheap. The most recent version of the VOPED online video platform, for instance, required the writing of hundreds of thousands of lines
Backfire: Vatican Connects to Millennials via Social Media with Millennial-Old Messaging
Most organizations that embrace social media today understand that as a communications framework, it represents one of the greatest avenues for interacting with audiences. Sure, there are many organizations






Mark Serrano is a leading political and policy strategist, public affairs and digital PR expert, Internet entrepreneur, media commentator, and blogger. He is the CEO of 



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Elmer Olinger: Well stated continue the good work...
Ryan Farnes: The sequence of events on this is really incredible. As more and more ...
Matt Bennett: Good post, Mark. I think one key element that is overlooked in a top e...
Matt Bennett: Eastwood was strange. Rubio was solid. But Romney was flat. I want to ...
USpoliticalDOTcom: 1) Distractions, I agree. 2) I don't think he'll drink even non-alcoh...