DIY PR and the Today Show Ratings Disaster
If you are like me, you could care less about the Today Show, the legendary morning TV program that has run continuously on the NBC network since 1952. I watch scant television to begin with, and have viewed a morning …
4 Crisis Management Lessons to Learn from the Heroic Actions of First Responders in the Patriot’s Day Terrorist Attack
Many of the comments from law enforcement and at least one hospital executive in the wake of the Patriot’s Day bombing in Boston demonstrated that crisis training and
3 Simple Steps Rutgers Should Have Taken to Avoid Its Communications Crisis
There are crises formed in a moment and there are crises that form over periods of years. The case of fired Rutgers University Men's basketball coach Mike Rice
NBCNews.com: Even with mea culpa, Armstrong’s brand value ‘near zero’
Republished from NBCNews.com with quotes from Mark Serrano Even with mea culpa, Armstrong's brand value 'near zero' While he can’t save his career or his fortune, an admission of doping
Exploiting Tragedy Does Not Make Good Public Policy
Judges in courtrooms must be dispassionate at all times. That is how justice is served in a free and civil society. They must be impartial, despite whatever human






Mark Serrano is a leading political and policy strategist, public affairs and digital PR expert, Internet entrepreneur, media commentator, and blogger. He is the CEO of 









Elmer Olinger: Well stated continue the good work...
Ryan Farnes: The sequence of events on this is really incredible. As more and more ...
Matt Bennett: Good post, Mark. I think one key element that is overlooked in a top e...
Matt Bennett: Eastwood was strange. Rubio was solid. But Romney was flat. I want to ...
USpoliticalDOTcom: 1) Distractions, I agree. 2) I don't think he'll drink even non-alcoh...