Romney’s Grocery Scanner Moment

Bush at Grocery Store

Yesterday was Newt Gingrich’s favorite day since he won the South Carolina primary 12 days ago. It was also a day when hoots and hollers were heard from the Obama 2012 headquarters. Why do these two camps have so much in common on a given day? Because Mitt Romney, the well-coifed and polished would-be nominee of the GOP stuck his foot in his mouth, and then jammed it down his throat.

Just yesterday I was saying that it appears after Romney’s big win in the Florida primary that he can see a path cleared to the nomination for the first time, but that anything, including self-destruction, can happen in politics to anyone.

In an interview on CNN, Romney was attempting to appeal to the  middle class, but did so to the exclusion of the “very poor,” suggesting that they are so far out on the fringes that all they can count on is welfare and food stamps with no hope of improving their state of life.

In the interview, Romney said: “I’m not concerned about the very poor, we have a safety net there. If it needs repair, I’ll fix it.” He then went on to explain, “You can choose where to focus, you can focus on the rich, that’s not my focus. You can focus on the very poor, that’s not my focus. My focus is on middle income Americans, retirees living on Social Security, people who can’t find work.”

On the one hand, we should give the guy a break, because the national news media, in doing the Obama campaign’s bidding for them, will completely exploit this foible while at the same time never hold Obama similarly accountable. On the other hand, a nomination process is still underway and this is supposed to be the candidate who is the most electable and capable of taking-on a sitting President.

Now if there was ever a president out of touch with reality and the strife of the very poor, it is Barack Obama. The recent data from the Congressional Budget Office, which should serve as a big dark cloud following the President’s claims that he inherited George Bush’s mess and the economy would be in much worse shape if not for his spending and bailout policies, has chosen class warfare as his campaign theme while the very poor struggle under his worsening economy.

This Romney stumble reminds me of poor ol’ George Bush (41) who was castigated by the Clinton campaign machine in 1992 when they suggested that he was so out of touch from the middle class that he had never even seen a grocery store scanner before a visit to a Grocers Manufacturers exhibit. Bush was not that out of touch, but the image of him at the grocery store was seared into the minds of Americans who were out of luck or struggling to make ends meet (nothing like they are today in our current economy).

So to the glee of Obama 2012, this is Mitt Romney’s grocery scanner moment. Now let’s see how he pivots from this perceived debacle as the national news media, Obama’s campaign team, and Newt Gingrich all re-load their cameras and shoot. Moving past this tongue-tied error with a passion about defeating the truly out of touch president would be the real mark of a capable candidate.

About the author

Mark Serrano is a leading political and policy strategist, public affairs and digital PR expert, Internet entrepreneur, media commentator, and blogger. He is the CEO of ProActive Communications and VOPED.
  • http://www.uspolitical.com Ryan Farnes

    Agreed. How he handles this going forward will be telling.

    I think the Florida Primary was his audition for the general in a sense. He showed how he can fight when down in the polls and he came to each debate with brass knuckles. He seemed to have a supply of them in the second debate. He showed qualities that completely flipped the entire premise of Gingrich’s claim to being the only one able to hold Obama’s feet to the fire in the general. I think he instilled a lot of confidence going forward, which has now been somewhat mitigated among those following politics due to this gaffe.

    His “clarification” on board his plane later in the day didn’t instill confidence. It is clear the point he was trying to make, but he needs to make it more clearly. Fortunately, it isn’t a fatal gaffe, and we are 9 months out from election day, but it does him no good service.

    I hope he views this as a mistake and a learning experience and doesn’t keep trying to make his point about safety nets…

  • Cheryl Banks

    Romney’s attempt to relate to the everyman and embrace whatever at any particular moment will endear him to his voting audience lends itself to some awkward (but funny) proclamations like the one he made recently in Farmington, MI in which he listed the three things he loves most about that state. I swear I’m not making this up! ““It seems right here.. the trees are the right height.” Living near DC I’ve often looked up at the cherry trees in the mall and ruefully wished they were the right height. It just doesn’t seem right that Michigan should be the only state with that distinction. Romney went on, frankly just showing off his knowledge of the Great Lakes stating, “I like seeing the lakes, I love the lakes. There’s something very special here. The Great Lakes but also the other little inland lakes that dot the, uh, parts of Michigan.” If he becomes President I’m sure he will make sure every high school student graduates with full knowledge of the Great Lakes and the “other little inland lakes.” Sensing he has this audience right where he wants them, he goes on. “I love cars. I grew up totally in love with cars. It used to be, in the ’50s and ’60s, if you showed me one square foot of almost any part of a car, I could tell you what brand it was, the model and so forth. Now, with all the Japanese cars, I’m not quite so good at it, but I still know the American cars pretty well and, drive a Mustang. I love cars. I love American cars, and long may they rule the world, let me tell you.” This is all so much more interesting and entertaining that talking about unilateral disarmament and the Iran threat, the economy, or Obummercare. Romney needs to stop pandering and having these “grocery store moments”. Maybe Obama would loan him one of his teleprompters so he could stay on message.