The Very Unsocial CEOs – It’s Time for Company Leaders to Take the Social Media Plunge, Carefully
To go social or not to go social. That is the vexing question for CEOs today, the vast majority of who have answered a resounding “No.” CEO.com released a study recently, titled 2012 CEO.com Social CEO Report, in which they …
Facebook Fails to Manage a Brewing Crisis, Enabling Criminals to Communicate, Collaborate, and Coordinate
Three cheers for John Crudele, a notable columnist with the New York Post, for revealing the seedy underworld of Facebook predator pages and the social media website itself
The Tax Fairness Doctrine
As the presidential campaign begins in earnest now that Mitt Romney has officially captured the GOP nomination, watch the class warfare rhetoric reach a fever pitch in short
Tweeting Old Birds New Tricks
What do a couple of old birds and a pro football player have in common? Not much as it relates to their success with social media campaigns, evidently. The
3 Steps to Win in a Crisis
Two recent crisis communications cases illuminate the challenges of managing conflicting interests – notably not wanting to set a precedent that will hamper you in the future, versus



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Mark Serrano is a leading political and policy strategist, public affairs and digital PR expert, Internet entrepreneur, media commentator, and blogger. He is the CEO of 









Elmer Olinger: Well stated continue the good work...
Ryan Farnes: The sequence of events on this is really incredible. As more and more ...
Matt Bennett: Good post, Mark. I think one key element that is overlooked in a top e...
Matt Bennett: Eastwood was strange. Rubio was solid. But Romney was flat. I want to ...
USpoliticalDOTcom: 1) Distractions, I agree. 2) I don't think he'll drink even non-alcoh...