The Absentee President
George W. Bush was well known for his early-to-bed early-to-rise routine. He did not tolerate late night functions well, and he religiously received his national security briefings from his team of national security advisors at 7:30 AM every day. One …
The Need for Rapid Response? Ask Dukakis or Bush or McCain
One of the most essential elements of a successful political campaign is rapid response. Ask Michael Dukakis. The 1988 Democratic presidential nominee and his team were slow to respond
Fuzzy Logic
In the 2000 presidential election, George W. Bush famously assessed Al Gore’s social security plan as “fuzzy math.” In this election year, the response from the President of
Play Chicken
The 2010 midterm elections were largely a referendum on the economic policies of the Obama Administration and the President's cohorts who controlled Congress. The hue and cry of the



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Mark Serrano is a leading political and policy strategist, public affairs and digital PR expert, Internet entrepreneur, media commentator, and blogger. He is the CEO of 









Elmer Olinger: Well stated continue the good work...
Ryan Farnes: The sequence of events on this is really incredible. As more and more ...
Matt Bennett: Good post, Mark. I think one key element that is overlooked in a top e...
Matt Bennett: Eastwood was strange. Rubio was solid. But Romney was flat. I want to ...
USpoliticalDOTcom: 1) Distractions, I agree. 2) I don't think he'll drink even non-alcoh...