Most polling demonstrates that vice presidential selections ultimately do not directly affect the outcome of presidential elections. It certainly did not help Mondale in 1984, the last time a

The now famous “you didn’t build that” line from President Obama in a Roanoke, Virginia speech on July 14 may represent the initial turning point in this presidential

The traditional, news media hold great influence over the perceptions of consumers and voters alike. When the media take the bait on good publicity for a movie premier, sales

One of the most essential elements of a successful political campaign is rapid response. Ask Michael Dukakis. The 1988 Democratic presidential nominee and his team were slow to respond