Live by the sword…
The rise of Rick Santorum in the GOP presidential contest and the threat this represents to Mitt Romney’s march to the nomination has put the long-time frontrunner in a bad mood. On the morning of the primary in Michigan, Romney …
The Accountable President
The strategy seems to be working. Last year as Mitt Romney was assembling his millions as the presumed frontrunner for the GOP nomination, former U.S. Senator Rick Santorum
The Not-So Accidental Campaign
In the world of presidential campaign politics, there are few accidental strategies. Sure, there are unexpected attacks from opponents or the news media when contingency plans must be
Baking Up Electoral Success
It has been fascinating to see the embrace of digital solutions in American politics in the past several years. In politics, campaigns are seeking one of three things
Decisions, decisions…
There have been several key decisions by candidates and non-candidates that changed the trajectory of the GOP presidential campaign in Mitt Romney’s favor. First are those who decided not






Mark Serrano is a leading political and policy strategist, public affairs and digital PR expert, Internet entrepreneur, media commentator, and blogger. He is the CEO of 









Elmer Olinger: Well stated continue the good work...
Ryan Farnes: The sequence of events on this is really incredible. As more and more ...
Matt Bennett: Good post, Mark. I think one key element that is overlooked in a top e...
Matt Bennett: Eastwood was strange. Rubio was solid. But Romney was flat. I want to ...
USpoliticalDOTcom: 1) Distractions, I agree. 2) I don't think he'll drink even non-alcoh...