3 Steps to Help Public Affairs Pros Build Influence in their Companies
Recently, the Public Affairs Council in Washington conducted its annual Grassroots Conference where public affairs professionals from some of the largest companies and trade associations in America gathered to discuss best practices in issues advocacy. This is a field dedicated …
Backfire: Vatican Connects to Millennials via Social Media with Millennial-Old Messaging
Most organizations that embrace social media today understand that as a communications framework, it represents one of the greatest avenues for interacting with audiences. Sure, there are many organizations
3 Ways for Business to Impact Policy in the Wake of the 2012 Elections
In the wake of the 2012 elections, many industries are sifting through the results to determine how to update their plans to impact public policy development in the
3 Things NFL Owners Should Do to Better Prevent their Next Fan Crisis
The recent referee crisis that confounded NFL owners was not just one of their own making, but one that also empowered fans beyond what the owners may have
IBM Leadership Study: CEOs Say “Get Social”
It has been a challenging period for America’s top executives. Many of them sit on a ton of cash because they do not trust this economy or the





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Mark Serrano is a leading political and policy strategist, public affairs and digital PR expert, Internet entrepreneur, media commentator, and blogger. He is the CEO of 









Elmer Olinger: Well stated continue the good work...
Ryan Farnes: The sequence of events on this is really incredible. As more and more ...
Matt Bennett: Good post, Mark. I think one key element that is overlooked in a top e...
Matt Bennett: Eastwood was strange. Rubio was solid. But Romney was flat. I want to ...
USpoliticalDOTcom: 1) Distractions, I agree. 2) I don't think he'll drink even non-alcoh...