Backfire: Vatican Connects to Millennials via Social Media with Millennial-Old Messaging
Most organizations that embrace social media today understand that as a communications framework, it represents one of the greatest avenues for interacting with audiences. Sure, there are many organizations that use social media strictly as a promotional tool, but they …
#NBCfails to Command Digital Live Streams
There is a lot of criticism for NBC this week as network manages the demands of delivering Olympics coverage in the United States from London, which is five
Tweeting Old Birds New Tricks
What do a couple of old birds and a pro football player have in common? Not much as it relates to their success with social media campaigns, evidently. The
The Boycott Spring
Boycotts are everywhere. The headlines that carry news stories on the growing number of calls for boycotts all share an underlying premise. We have a bad economy and a
Getting Our Language From “De-Basement”
Recently a friend told me about a call she received from her daughter’s 1st Grade teacher. It seems that part of an assignment was a question for the class:


![nbc-fail[1]](http://www.markserrano.com/wp-content/uploads/2012/07/nbc-fail1-75x75.jpg)



Mark Serrano is a leading political and policy strategist, public affairs and digital PR expert, Internet entrepreneur, media commentator, and blogger. He is the CEO of 









Elmer Olinger: Well stated continue the good work...
Ryan Farnes: The sequence of events on this is really incredible. As more and more ...
Matt Bennett: Good post, Mark. I think one key element that is overlooked in a top e...
Matt Bennett: Eastwood was strange. Rubio was solid. But Romney was flat. I want to ...
USpoliticalDOTcom: 1) Distractions, I agree. 2) I don't think he'll drink even non-alcoh...