Pope tweet

Backfire: Vatican Connects to Millennials via Social Media with Millennial-Old Messaging

Most organizations that embrace social media today understand that as a communications framework, it represents one of the greatest avenues for interacting with audiences. Sure, there are many organizations that use social media strictly as a promotional tool, but they …

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#NBCfails to Command Digital Live Streams

There is a lot of criticism for NBC this week as network manages the demands of delivering Olympics coverage in the United States from London, which is five

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Tweeting Old Birds New Tricks

What do a couple of old birds and a pro football player have in common? Not much as it relates to their success with social media campaigns, evidently. The

boycott

The Boycott Spring

Boycotts are everywhere. The headlines that carry news stories on the growing number of calls for boycotts all share an underlying premise. We have a bad economy and a

Dictionary

Getting Our Language From “De-Basement”

Recently a friend told me about a call she received from her daughter’s 1st Grade teacher. It seems that part of an assignment was a question for the class: